Onboard.ID is a technology company developing a privacy-centric, non-centralised method of digital ID verification. We spoke to founder Kai Jun Eer about how the University of Edinburgh and the Venture Builder Incubator has helped him develop the company’s MVP, engage with potential customers and hone a market strategy.

Privacy preservation in digital setting
Perseverance, values, humility
A fit-for-purpose, digital and privacy-first ID verification process that reduces customer drop off
Venture Builder Incubator
Now we’ve had the chance to connect with so many potential customers, we are creating a product designed to solve a problem the market actually has, rather than one based on our assumptions”

What led to you setting up Onboard.ID? 

I’m currently doing my master’s research at the University of Edinburgh, with a focus on privacy and preserving digital identity. My work there showed me that a lot of the digital identity solutions currently available are very centralised, leaving a gap in the market. I want to build something based on that gap, and that’s where Onboard.ID comes in.

What real-world challenge do you want to address?

Businesses with online services need to verify the identity of their customers and this process often causes a friction point in their onboarding process. Users sometimes drop off simply because the entire process of trying to verify their own ID is too lengthy and repetitive. Solutions like Google login, Facebook login, are very convenient, but they’ve never really adopted the more safety-critical applications needed for things like financial services. I wanted to create something convenient, with a good user experience that was privacy centric. Our proposition is a cryptographic digital ID stored in a mobile phone, which gives users control of their data while helping businesses verify users without disrupting their onboarding process.

What role does data play in Onboard.ID?

Data is at the centre of our proposition. Currently, users have to repeat lengthy verification processes because there is no data sharing between organisations with privacy-critical logins. At Onboard.ID, we’re trying to build an infrastructure for data sharing that preserves privacy but also allows smooth onboarding experiences for users and organisations. There’s also a data aggregation element, where we can build on information entered at each engagement – so that when a user encounters a second or third ID check, their previously entered verifications will be there and can be added to each time. And all of this information is stored with the user, on their own devices.

How do you define success when it comes to Onboard.ID?

Businesses typically see success by creating a solution that the market wants, and I agree, but for me it’s also about having a team of people that share a vision in creating this solution together. Success will be measured by the product and also by how empowered the team is to grow together within Onboard.ID.

The Venture Builder Incubator has been great. It has helped me grow as an individual, but also helped shape the company.”

What role has the University of Edinburgh and the Venture Builder Incubator played in your entrepreneurial journey?

The Venture Builder team introduced me to opportunities and connected me with people that were really valuable. The best thing about the Incubator is that the support is personalised. They truly understand which stage you’re currently at and provide the appropriate support. It’s not a generic programme where you’re sent on all-purpose courses, it’s truly tailored to you.

What milestones have you reached during your time on the DDE programme?

So far, we have finished building our MVP and have been engaging with many potential adopters, both in validation of the idea, and our value proposition. The feedback we’ve received has been very helpful for us in terms of tuning our strategy as well as our product development lifecycle.

What is next for Onboard.ID?

We’re looking to on-board a third member of our team and to form more pilot partnerships to gain market traction. The market strategy is our real priority right now.

Get in touch!

Want to learn more about Onboard.ID, click below to head to their website.