The University of Edinburgh's Data-Driven Entrepreneurship Programme

Entrepreneurs connecting ideas and making a real-world impact

What is DDE?

The Data-Driven Entrepreneurship (DDE) programme is a digital transformation project providing focused support for digital/data focused entrepreneurs and businesses.

DDE is jointly organised by the University of Edinburgh’s commercialisation service, Edinburgh Innovations, and is funded by the Scottish Funding Council via the Data-Driven Innovation (DDI) initiative .

The DDE programme is designed to drive entrepreneurship among staff and students by supporting them to develop their business ideas, build their skills and secure funding. Edinburgh Innovations is working with our Data-Driven Innovation Hubs to deliver the DDE programme!

DDE launched in January 2021 to encourage entrepreneurial activity undertaken as part of University’s Beacon Project portfolio through a digitally enabled suite of 12 activities. Since then more than 500 people have engaged with the DDE programme, including 100 startups.

Be inspired by our brochure of case studies from across our DDI Hubs which showcases how these entrepreneurs have benefited from the programme and the University's wider support, advice and funding at important, key stages of their development.

We hope that entrepreneurship is seen as a rewarding and integral part of university life, and that students and staff are aware of the range of help available to make that as easy as possible.

We are keen to collaborate with other start-ups, corporates, investors, mentors and funders.

Throughout the year there are a number of programmes & activities to get involved with. Discover which opportunity is the right one to help you connect your ideas to the world!

- Supporting Edinburgh's ambition to become the Data Capital of Europe

The Bayes Centre DDE Innovation

The Bayes Centre is the University of Edinburgh’s innovation hub for in Data Science and Artificial Intelligence. The Bayes Centre is working with Data-Driven Innovation and Edinburgh Innovations to deliver The Bayes Centre DDE Innovation on behalf of the other DDI hubs.

The Venture Builder Incubator

The University of Edinburgh AI Accelerator


Discover the Bayes DDE Innovation

What founders say about us

“I really believe Scotland could become the Data and AI Hub of Europe. There are so many opportunities, grants and competitions for data driven projects here like the DDE programme in Edinburgh.”
“I always thought I would influence change purely through research but by starting my own company I can drive change in a different way.”
“Innovation doesn't have to be about creating new technologies. Innovation can be looking at what's been done before and thinking how could I make this 10 times better, 10 times more efficient, 10 times more accessible?”